I think media have played a real big part in making this a thing again. Starting the whole real woman do/don't wear makeup bullshit that happened when she first stopped wearing makeup.

Though the fact her no makeup manifesto came after she no longer had to deal with the acne problem she had fought for years def made me side eye her a bit but she herself has never directly attacked those who do rely on makeup to get by so you know, you do you girl and all that.