I agree that this happens all the time, but I don't think that's a bad thing, either. Showcasing that a character is sexy doesn't necessarily mean "OH, SEXY = SEX OBJECT = NO RESPECT NAO." And male characters get a ton of "objectifying," when it comes to that- dressed in fancy outfits or sans shirts or in risque poses, etc. Fanservice is fanservice and it exists for tons of series, for both female and male characters.

Your icon is gorgeous, what's it from? =O