"We now proactively seek out social media sites like YouTube, for example, and look for incidents of very toxic behavior and track down the accounts that are participating in those and action them, often times before anybody’s even reported them or they’ve shown up in any other place. That’s just one example of us being proactive that I think is going to make a big difference over time."

Fuuuuuuuck. I'm not convinced my personality is sufficiently non-toxic by everyones measure.