Right? I'm surprised more big name authors haven't gone this route, but I guess it could be potentially awkward for them to disrupt long-established relationships with their agents and publishers, even if they weren't actively under contract. I know some authors have publicly stated that they're not interested in doing this because they don't want to handle the nitty gritty details like book cover design, formatting, marketing, etc. themselves but you know, I figure Sanderson could outsource that pretty easily with that kickstarter money.