FWIW, not all people affected by Coulson's death are Clint/Coulson shippers. I'm pretty neutral about the pairing now, didn't know anything about the pairing before watching the movie, and that scene still made me cringe.
Coulson was, ship or no ship, one of the things that connected the previous movies. He went from 'that SHIELD guy in IM1' to the cameo a lot of people expected in new marvel movies to see how they connected to each other since it was obvious that the main heroes wouldn't be appearing until Avengers. SO yes, to a lot of people Coulson was important.
And to people NOT in the fandom, it was still Loki killing a non-powered human being. Not a random no named character, but someone they knew. Who had lines. So yeah, it was a line for Loki to cross from 'general villain' to 'despicable asshole'
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Coulson was, ship or no ship, one of the things that connected the previous movies. He went from 'that SHIELD guy in IM1' to the cameo a lot of people expected in new marvel movies to see how they connected to each other since it was obvious that the main heroes wouldn't be appearing until Avengers. SO yes, to a lot of people Coulson was important.
And to people NOT in the fandom, it was still Loki killing a non-powered human being. Not a random no named character, but someone they knew. Who had lines. So yeah, it was a line for Loki to cross from 'general villain' to 'despicable asshole'