Yes, it is definitely something I'm aware of. Mostly because I'm below the poverty level (US) and I get sick of all the people promoting kickstarters, talking about upgrading their computers/tvs/phones/etc, buying every new game that comes out, etc. It's really frustrating when talking about how best to adjust my system specs for best performance to play certain games and people are just like "if you can't afford X system then why are you even bothering?" or "It's not that expensive, just go buy X."