I just don't get how they've become this... juggernaut with lots of fans insisting they're almost canon.
It's the fandom favorite character plus the hottest guy they can get top/bottom dynamics out of, and that's all it needs to be in the beginning, other reasoning aside. See also: Steve/Tony and Loki/Tony in Avengers, Levi/Eren and Levi/Erwin in SNK, Kirk/McCoy and Kirk/Spock in the new Star Trek movies, and dozens more I'm sure.
I think the only thing that makes Sterek more of a juggernaut than usual is the fact that a lot of people don't find Scott particularly hot or manly.
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It's the fandom favorite character plus the hottest guy they can get top/bottom dynamics out of, and that's all it needs to be in the beginning, other reasoning aside. See also: Steve/Tony and Loki/Tony in Avengers, Levi/Eren and Levi/Erwin in SNK, Kirk/McCoy and Kirk/Spock in the new Star Trek movies, and dozens more I'm sure.
I think the only thing that makes Sterek more of a juggernaut than usual is the fact that a lot of people don't find Scott particularly hot or manly.