[ SECRET POST #2863 ]

[case]

⌈ Secret Post #2863 ⌋

Warning: Some secrets are NOT worksafe and may contain SPOILERS.

01.


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02.
[Zen Pencils]


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03.
[The Prince of Egypt]


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04.
[Walking Dead]


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05.
[The Penguins of Madagascar & The Invisible Pink Unicorn]


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06.
[Transformers: Robots in Disguise 2015]


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07.
[Sleepy Hollow]


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08.
[Holly Madison]


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09.
[Sergio Perez, Formula 1]















Notes:

Secrets Left to Post: 02 pages, 033 secrets from Secret Submission Post #409.
Secrets Not Posted: [ 0 - broken links ], [ 0 - not!secrets ], [ 0 - not!fandom ], [ 0 - too big ], [ 0 - repeat ].
Current Secret Submissions Post: here.
Suggestions, comments, and concerns should go here.

Comments

[(Anonymous)]

I saw this (http://fanccubus.tumblr.com/post/101395407055/disney-xd-features-animated-and-live-action) earlier and, yeah, marketers are increasingly willing to drop every other market for the sake of one niche. I don't really understand it.

[(Anonymous)]

It's called market segmentation, and it's a big bane on modern programming.

See, imagine you've got two shows. One has 20,000 viewers, exclusively in the Boys 6-10 demographic -- nobody outside that demographic watches it at all. No girls, no boys older than ten, nobody. The other has 100,000 viewers -- 10,000 Boys 6-10, 10,000 Girls 6-10, 10,000 Boys 11-14, 10,000 Girls 11-14, and so on. Show B is five times more popular than Show A, and appeals to a far broader spectrum of viewers.

It's also, by any measure the network is willing to use, half as successful. Marketers want to tightly focus their ads -- if they're advertising a toy they think Boys 6-10 will want, then they couldn't care less whether Women 18-24 are viewing it at all. They couldn't even care if Girls 6-10 or Boys 11-15 are watching. All that matters to them is how many people in their target market are seeing the ad. Many networks cater to this -- they don't sell advertising time in specific shows, but rather in blocks -- for instance, 'buy this ad package, and we'll air your ad four times during Boys 6-10 shows with at least 15,000 viewers, at least once as the first ad in a commercial break.'

Shows with cross-market appeal mess up those blocks -- especially if it crosses over with demographics they have no other shows for at all. So a tightly-focused show is more appealing to them, as it's more predictable.

It's not a surprise that one of the big cross-market successes of recent years, My Little Pony: Friendship is Magic, debuted on The Hub. (Ignoring the whole can of worms as to whether encouraging the growth of Bronies was a good thing.) The Hub, as an arm of Hasbro, didn't really *care* about their ad revenue all that much -- the shows themselves were basically big ads for Hasbro toys, which were a big source of funding for them. As long as people kept buying ponies, Hasbro got the money, and they were happy. And so they were able to ignore the whole market segmentation idea, focusing only on the show itself.

[(Anonymous)]

That was really interesting to read. Thank you.

[thistlechaser]

Agreed with the anon person. Very interesting comment!