case: (Default)
Case ([personal profile] case) wrote in [community profile] fandomsecrets2015-01-27 07:20 pm

[ SECRET POST #2946 ]


⌈ Secret Post #2946 ⌋

Warning: Some secrets are NOT worksafe and may contain SPOILERS.

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Notes:

Secrets Left to Post: 02 pages, 038 secrets from Secret Submission Post #421.
Secrets Not Posted: [ 0 - broken links ], [ 0 - not!secrets ], [ 0 - not!fandom ], [ 0 - too big ], [ 0 - repeat ].
Current Secret Submissions Post: here.
Suggestions, comments, and concerns should go here.

Re: Any advice?

(Anonymous) 2015-01-28 01:42 am (UTC)(link)
I have an Etsy shop and it is a motherfucking godsend for actually selling product. How do they make their money? Like eBay, they charge you fees for listing your products, and also take a cut of the sale profit. So the key to really farm it to the max is to set your prices so that you're making the profit you deserve, while giving Etsy its 3%. But, you also have to not be shit at writing listings, photographing the product, and cross-promoting it on facebook/twitter/instagram/pinterest.

So when you sit down with your potential client, first find out what she wants out of her jewelry business. Does she need a storefront to sell on the internet, or does she just want the equivalent of a portfolio or gallery? If she honest to god is trying to sell via the internet, Etsy or any of the other existing sites for sole-proprietor businesses to dump their inventory is the way to go. A website is good, it's still very useful in the social media age, but if you're not going to have a shopping cart on it, or buy your own domain name to brand yourself, it's nothing more than a gallery. For some businesses, that's what they want, but for some, a gallery isn't going to help them sell product. People aren't going to like having to type in a vistaprint address to find the site, versus "jewels dot com" or whatever that will help her business name and purpose stick in their minds.

Sad to say, internet commerce is only part coding/web design. It's also part marketing, so if she needs help marketing (and photographing, copy-editing, etc etc etc), she has to pay you for that in addition to paying for the coding to make a webpage pretty. So, find out what she needs and what she wants before springing prices on her, and make sure she understands that you're only a web designer, not the marketing department of her business. If she needs help that you can't provide, push her to Etsy.
slashgirl: (gcangelic)

Re: Any advice?

[personal profile] slashgirl 2015-01-28 01:57 am (UTC)(link)
Thank you! You've brought up some really good points (and thanks for the info on how Etsy works, I did manage to find it after some googling--this post was my immediate, wtf do I do now panicking post).

Vistaprint does include an actual domain name as part of their fee, I was able to find that out because they do advertise their available packages/costs.

You've given me some great advice here and things to think about, I really do appreciate it.



Re: Any advice?

(Anonymous) 2015-01-28 02:17 am (UTC)(link)
no prob! I saw your 'aaah how does Etsy' and knew I could answer, and then I tl;dred. Hope it helps, and good luck on Friday.

totally agree with the above about raising the price to try to get out of an ugly situation. I had a boss that used to do that with custom orders, he'd quote an outrageous price, intending to scare them off. If they didn't get scared off, at least we were getting paid very well for the nightmare job.
slashgirl: (Default)

Re: Any advice?

[personal profile] slashgirl 2015-01-28 12:05 pm (UTC)(link)
No, thank you so much for the tl;dr--that's the part that really helped me! I tend to be a tl;dr type, too, so I really don't mind! :D
lb_lee: Rogan drawing/writing in a spiral. (art)

Re: Any advice?

[personal profile] lb_lee 2015-01-28 02:32 am (UTC)(link)
Oh god Etsy is amazing. I'm not even using it for its intended products (educational mental health comics!) but it's already been doing really well.

And I don't have to code a damn thing! Huzzah!

--Rogan
slashgirl: (Default)

Re: Any advice?

[personal profile] slashgirl 2015-01-28 12:04 pm (UTC)(link)
No coding is awesome--especially as I really don't want to be doing this long term. Thanks!
lb_lee: A happy little brain with a bandage on it, enclosed within a circle with the words LB Lee. (Default)

Re: Any advice?

[personal profile] lb_lee 2015-01-28 05:28 pm (UTC)(link)
Yeah. I used to have to hand-code everything from scratch for hm.com, which meant that if I wanted to do something as simple as, say, make a new section, I had to go and manually fix it in EVERY SINGLE PAGE. It sucked.

Etsy, it does all that for me, so I can focus on OTHER things.