Because if anything was proof of institutionalized sexism in our society, that'd be it right there.

I NEVER SAID INSTITUTIONALIZED SEXISM DID NOT EXIST IN OUR SOCIETY. THAT WAS MY POINT. THAT IT DOES.

I have a minor in Women's Studies, I took several classes dealing with this sort of thing. I'm just stating the reality of the situation and trying to explain why companies feel they have to market their shit the way that they do.