[ SECRET POST #4055 ]

[case]

⌈ Secret Post #4055 ⌋

Warning: Some secrets are NOT worksafe and may contain SPOILERS.

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07. [SPOILERS for Daughter of the Lilies]



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08. [WARNING for possible discussion of sexual abuse/etc]

[Kate Winslet]


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09. [WARNING for possible discussion of bullying/harassment/etc]



















Notes:

Secrets Left to Post: 00 pages, 00 secrets from Secret Submission Post #580.
Secrets Not Posted: [ 0 - broken links ], [ 0 - not!secrets ], [ 0 - not!fandom ], [ 0 - too big ], [ 0 - repeat ].
Current Secret Submissions Post: here.
Suggestions, comments, and concerns should go here.

Comments

Re: What completely normal things do you hate?

[cbrachyrhynchos]

Hitting anxieties about family safety is exactly what that advertisement is trying to sell. It's not even subtext.

Re: What completely normal things do you hate?

[(Anonymous)]

That's not the same as saying "You're a bad parent!" though.

Re: What completely normal things do you hate?

[cbrachyrhynchos]

Practically everyone here exaggerates a bit for effect, but I think a lot of marketing to parents is based on the fear that one is a bad parent, or be seen as a bad parent. I'm working with some advertising faculty right now, and yes, that's one of the ideas that people going into the industry are taught to explore when developing ideas for ads.

Re: What completely normal things do you hate?

[(Anonymous)]

OP

I'm extrapolating a little bit, I guess - it's definitely not the text of the ad - but I don't think I'm exaggerating that much, either.

If your message is "our product is uniquely able to save your child's life", and the value proposition is that your product is better than other products at saving your child's life, then the converse of that is that not buying their product is a failure to protect your children, and therefore ultimately a failure as a parent. It's completely trading on fear and insecurity and anxiety and the sense of parental responsibility.

Again, it's definitely nothing the ad says explicitly, but I think it's implicit in the way that the ad presents itself.