To be fair/charitable to a very grumpy fandom, the Star Wars Brand under Disney does very much court this kind of reaction with a lot of projects running on hype machines and super aggressive callbacks/fanservice/etc. Ever since TFA the majority of SW stuff seems to be trying to squeeze every drop of joy (money) out 'HEY! IT'S THAT THING YOU LOVE! WE BOUGHT THE RIGHTS TO THING YOU LOVE!!!' and...people who love it want it to be good, and give it a chance, and let themselves get excited. But ultimately end up soured on a lot of things where less effort was put into writing something of substance that could stand up as a show or movie or whatever without the Star Wars Clout, and more effort was put into marketing and pizzaz and yanking the nostalgia heartstrings. So the longer you sit and think about it, the less you like it, because the substance isn't there.

I'm not saying theyre all bad, or even mostly? But the overall trend is to be flimsier than they present themselves as on first blush. It makes sense to me that a lot of SW fans are stuck in that hype-disappointment cycle.