Then you're hanging around the wrong people. The people I see doing it either don't care too much whether they hit the baseline or are shooting for something greater than the baseline and exalting at every point.

Shitty people are shitty people. Sometimes, shitty people do things like NaNo and use it as justification to be shitty people. It doesn't mean that NaNo, or the things like NaNo, are themselves shitty.