[ SECRET POST #2980 ]

[case]

⌈ Secret Post #2980 ⌋

Warning: Some secrets are NOT worksafe and may contain SPOILERS.

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Notes:

Lots of multiple secrets in one comment this week, throwing off the count!

Secrets Left to Post: 04 pages, 083 secrets from Secret Submission Post #426.
Secrets Not Posted: [ 0 - broken links ], [ 0 - not!secrets ], [ 0 - not!fandom ], [ 0 - too big ], [ 0 - repeat ].
Current Secret Submissions Post: here.
Suggestions, comments, and concerns should go here.

Comments

Re: da

[(Anonymous)]

> merchandise or marketing for it starts out as male aimed or at the very least unisex most of the time (and shoujo and josei shows rarely get much merch period).

Going, going by that logic, Utena is even less Seinen. Not much merch, most of it for women. There you go.
Also, I've been to Tokyo around 2004, and merch in animate-shops, at least, was already pretty girly.
(plus the whole "it's only for girls if it's for fujoshi or jewelry" really doesn't sit well with me. Yeah, that's the only thing "exclusively feminine", bacause the things boys or men would wear/want to own just aren't as limited as in europe or the US (srsly what guy would wear a keychain of a pink pokemon in the US and not either be gay or of a subculture thats about subverting masculinity)
But that just means there's a broader "mainstream" with smaller border areas. That includes the idea that the only thing "only for boys" is weapons and tits.)

Re: da

[iggy]

What about the merchandise when the series came out? As I recall it was mostly just flat merchandise (pencilboards, art books, etc). The re-surge of Utena merchandise in recent years has indeed been aimed more at women, because that's who the show had lasting popularity with.

plus the whole "it's only for girls if it's for fujoshi or jewelry" really doesn't sit well with me.

Um I said- or at the very least unisex most of the time and uniquely for the female marketplace

Stuff marketed exclusively to girls merchandise wise does tend to be what I mentioned. I would think that the usage of 'unisex' implies that girls do also buy products not marketed exclusively toward women because of course they do.

Re: da

[(Anonymous)]

Utena was marketed as a shoujo anime. The merchandise was targeted towards women - I have a wallet and a makeup bag and fashion software that I purchased back in 1998, these were all official merchandise.