fandomsecrets | [ SECRET POST #4055 ]

⌈ Secret Post #4055 ⌋

Warning: Some secrets are NOT worksafe and may contain SPOILERS.

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07. [SPOILERS for Daughter of the Lilies]

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08. [WARNING for possible discussion of sexual abuse/etc]

[Kate Winslet]

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09. [WARNING for possible discussion of bullying/harassment/etc]

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Flat | Top-Level Comments Only

Commercials with parents and kids

They're just so manipulative. It offends me.

yes, they are. especially when they use babies to sell products that have fuck all to do with babies

Those are very annoying, yeah. But I also hate the ones where, like, a family is driving through the forest with their adorable kid, and then like a tree falls in front of their car or something, but the Special Awesome Automatic Stopping feature makes the car stop in time, and it just shows the mom looking all relieved and the kid looking cute again.

It's like... the subtext of that commercial is so blatantly "if you don't use our product, you're a bad mother, and your kid will probably die." and it's just so gross for a product to advertise that way.

Like it might as well be "why should you buy our product? because our competitors don't care if your child lives or dies. I'm serious, we talked to them and they totally said that."

It's like... the subtext of that commercial is so blatantly "if you don't use our product, you're a bad mother, and your kid will probably die." and it's just so gross for a product to advertise that way.

You, I suspect, are reading way more into those commercials than literally anyone.

Hitting anxieties about family safety is exactly what that advertisement is trying to sell. It's not even subtext.

That's not the same as saying "You're a bad parent!" though.

Practically everyone here exaggerates a bit for effect, but I think a lot of marketing to parents is based on the fear that one is a bad parent, or be seen as a bad parent. I'm working with some advertising faculty right now, and yes, that's one of the ideas that people going into the industry are taught to explore when developing ideas for ads.

OP

I'm extrapolating a little bit, I guess - it's definitely not the text of the ad - but I don't think I'm exaggerating that much, either.

If your message is "our product is uniquely able to save your child's life", and the value proposition is that your product is better than other products at saving your child's life, then the converse of that is that not buying their product is a failure to protect your children, and therefore ultimately a failure as a parent. It's completely trading on fear and insecurity and anxiety and the sense of parental responsibility.

Again, it's definitely nothing the ad says explicitly, but I think it's implicit in the way that the ad presents itself.

+1000000000

I also hate how ads imply that taking care of the damn kid is all the mom's job and the dad doesn't do shit.

Have you actually watched commercials lately? Dads are everywhere.

[ SECRET POST #4055 ]

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