[ SECRET POST #6376 ]

[case]

⌈ Secret Post #6376 ⌋

Warning: Some secrets are NOT worksafe and may contain SPOILERS.


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[An He Chuan, Legend of Dark River]















Notes:

Secrets Left to Post: 01 pages, 08 secrets from Secret Submission Post #911.
Secrets Not Posted: [ 0 - broken links ], [ 0 - not!secrets ], [ 0 - not!fandom ], [ 0 - too big ], [ 0 - repeat ].
Current Secret Submissions Post: here.
Suggestions, comments, and concerns should go here.

Comments

[(Anonymous)]

I mean TBH I'm pretty sure that comments on Instagram posts are an extremely minor datapoint in determining how many ticket sales an artist is going to sell in a given country. I'm pretty sure they have other, better ways to gauge what the demand is.

Honestly this post has argued me around to agreeing with OP. Social media comments are meaningless in comparison to the amount of data labels and managers already have!

[meadowphoenix]

do you think label execs are using data efficiently? because i don't. i think they use easy available data that requires little analysis and fewer caveats.

[(Anonymous)]

Even if they're very incompetent, I believe that they must have access to things like number of streams, number of sales, and social media impressions and engagements for a given artist in any given country. That's the most basic stuff that you would collect just by the nature of running a business or running social media for an artist, as a matter of course.

All of those are going to be way more meaningful than # of replies to a specific post. Whether they're making good decisions based off that data, I have no idea.

[meadowphoenix]

what distinction are you making between social media impressions and number of replies? you're saying they're a minor data point, but breadth of data has zero do with weight.

[(Anonymous)]

Social media impressions is basically how many people viewed the post. And then interactions like how many people opened, how many people liked, how many people shared, etc.

I think all of that is going to be generally more indicative of the level of interest in a given country than the number of replies. And looking at like, how many people in that country are streaming our artist's music on all the platforms we have it out there on? How much time are those people listening for? How many YouTube music video plays are we getting?

The number of people who reply is just such a small fraction of the overall number of people interacting with an artist. I'm sure if labels have competent social media managers they're tracking that information. But they would be completely able to determine EG how many people in Brazil like our artist's music even without that.

[meadowphoenix]

so the number of replies and what you're defining as impressions are all considered impressions. that said, no none of those things (likes, opens, even shares) are as important as replies and if the platform has it, reblogs. replies and reblogs are weighted much higher in priority because they require actual effort. there's a hierarchy that is roughly followers < views < likes < shares < replies < reblogs.

eta: i should also mention that tone and content analysis is important as well, but that increases the importance of mentioning specific cities positively.

now, i agree with you that streaming data is important as well and probably more important that replies themselves, but my real point is the more effort something takes, the more it is weighted in data analysis for things that also require increased effort, like buying a ticket and paying to come to a specific city.