fandomsecrets | [ SECRET POST #2462 ]

⌈ Secret Post #2462 ⌋

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04. http://i.imgur.com/PuHw1YM.jpg

Microsoft will put covert advertising anywhere to sell its products. And Elementary isn't the first show to do this--Scandal and Burn Notice have done this.

(Meanwhile, a lot of the Burn Notice cast has iProducts, ha.)

I find it way more noticeable with Apple cause most Laptop PC's aren't instantly recognizable as HP's, or Toshiba's etc, at a quick glance while a character is using them but the silver backing with the Apple logo grabs you right away.

I remember one anti-example in a GI Joe flash game which outright stated Cobra's use of the free Linux rather than a commercially made operating system as an example of their evil, terrorist, un-Americanness. One of the most facepalm worthy moments I've ever encountered in a game.

Elementary uses Apple products not Microsoft. In Hollywood, in order to be seen as super duper smart and aaaaaaaaawesome you have to be an Apple user.

But the thing he's holding in the secret is not an Apple product?

(no subject)

(Anonymous) - 2013-09-29 21:18 (UTC) - Expand

(Anonymous) - 2013-09-29 22:06 (UTC) - Expand

hwc - 2013-09-30 00:22 (UTC) - Expand

littlestbirds - 2013-09-30 01:02 (UTC) - Expand

(Anonymous) - 2013-09-30 02:34 (UTC) - Expand

littlestbirds - 2013-09-30 04:00 (UTC) - Expand

Hawaii 50 is a big offender as well - did you really need to use your Microsoft tablet to make that phone call guys? Really? You couldn't have just used your, idk, phone?

wtf is but it's not sherlock holmes?

Ugh you're so right its going to bother me now. Maybe we can imagine Joan bought the tablet and he's just enjoying playing with the touchscreen?
I am a lifelong windows user myself but every loner genius I've ever met has been disappointed in me.

Yeah, I laughed at the Windows 8 bits. At least it's not as bad as that recent What Not To Wear episode where the woman they're making over asks "Can I take a picture with the Kindle Fire HD?" NO ONE TALKS LIKE THAT!

IA that Elementary!Sherlock would be an Unix user - though I can see him using Windows, too. And when Joan asks him why he prefers Windows over Unix systems, he's all like "well, I'm not interested in showing off, and, to paraphrase, don't change it if it ain't broke".

As to the product-placement scenes, I just... never noticed them before. For some weird reason, I never notice them (unless they are very, very obvious). It sucks, OP :( I imagine it would be off-putting.

I don't think it beats spiderman using bing.

I like the Trojan Horse flamebait you've snuck into this secret. I haven't seen Elementary yet, so I have no stake in the argument, but I think it's kinda cute how you seem to think everyone will think it's unintentional :)

My number one Pet Peeve in 2005: Characters in fic talking about their iPods.

There's a job where you watch TV to make check for product placement. I did that for Motorola back in 2008 for approximately 0.0000456123 seconds before the recession hit. Every time someone uses a cell phone, I still feel an urge to lean forward and check the brand.

Off topic, but Elementary related: I've seen 3 episodes and am planning on watching one or two more plus the season finale before starting the new season. Which episodes would be the best to watch?

Depends on which episodes you've already seen. Because obviously if you haven't seen them yet the last two are big ones.

blueonblue - 2013-09-29 21:39 (UTC) - Expand

(Anonymous) - 2013-09-29 22:38 (UTC) - Expand

Definitely see Details, as it's the start of Joan and Sherlock officially working together. And the two episodes before the finale - Landmark Story and Risk Management - are important if you want the full Moriarty arc.

It was a stand-alone, IIRC, but I really liked "The Red Team."

(Anonymous) - 2013-09-29 23:50 (UTC) - Expand

I'm just gonna rec the ones that introduce recurring characters you might see again, aside from the Moriarty/Moran episodes already mentioned

-'The Long Fuse' introduces Alfredo, Sherlock's sponsor who's a pretty cool dude.
-'Snow Angels' introduces Ms. Hudson (and Pam the snowplow driver, who is probably not a recurring character but is funny anyway)

Recommending "Déjà Vu All Over Again" for the back story of Joan, and "Details" if you are a Det. Bell fan. If memory serves that's also when Sherlock makes Joan his partner, so it's a good episode to watch even if you don't care about Bell.

Though if you're planning to watch the last two episodes of season one you might want to watch the two before that (Risk Management and the one before that) as well, as they lead into the finale as well.

blueonblue - 2013-09-30 00:56 (UTC) - Expand

"And now Mycroft for Microsoft..."

I don't watch Elementary, but if it's as bad with the product placement as Fringe was, I agree. Yes, I know they drive around in a Ford. You show me that several times in each episode. Can you get on with the story, please? You know, the story that wouldn't change one bit if they were in Honda.

Product placement used to be a lot more subtle, but now it's so overt and obvious it just really takes you out of the action of the show. It reminds me of that bit in the Wayne's World movie, which was supposed to be satire of product placement overkill, but which I think marketers took as a suggestion.

I have literally never noticed product placement on Elementary. But I rarely do on any show, unless it's presented with 4th wall breaking and flashing lights or something.

Both Elementary and Sherlock have pulled some stupid technogibberish to get to their conclusions. For Sherlock, it was the military intelligence officer using a former prime minister's first name as a passphrase. For Elementary, it was the "Random Number Generator" that wasn't random at all, and wouldn't have even worked as described.

Meh. I don't like product placement, but I will deal with some blatant Subways and Hyundai cars if it means I get episodes of Chuck and Leverage.