[ SECRET POST #2538 ]

[case]

⌈ Secret Post #2538 ⌋

Warning: Some secrets are NOT worksafe and may contain SPOILERS.

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Notes:

Secrets Left to Post: 04 pages, 079 secrets from Secret Submission Post #363.
Secrets Not Posted: [ 0 - broken links ], [ 0 - not!secrets ], [ 0 - not!fandom ], [ 0 - too big ], [ 0 - repeat ].
Current Secret Submissions Post: here.
Suggestions, comments, and concerns should go here.

Comments

[(Anonymous)]

lol, they're not going to cancel it, even if there's another episode in the 6.5 million viewer range. the ratings are not nearly bad enough to merit cancellation esp in the context of the contemporary television landscape. it's a show with a decent amount of hype and visibility, and it's got numbers that are somewhat solid. it doesn't make sense from a marketing and programming perspective to cancel a show like that, even if it made sense from a financial perspective.

also, i think you're strongly overstating how bad the numbers actually are - 6.5 million viewers is really not that bad in this day and age.

[(Anonymous)]

That would be great for the fans if I'm wrong, so I hope for their sake that you're right that the renewal doesn't get cancelled.

As for the ratings not being bad, you're definitely wrong about that. Those are good numbers for some networks, but unacceptable for a prime-time drama on Fox. That's why I and the majority of other analysts have recommended advertisers against the second contract. Fox has stronger projects coming to air in the next 18 months and there's no reason for anyone to waste hundreds of millions of dollars for slots that top out at 7 million viewers. A hundred thousand can get them twice as much exposure in the same amount of time on Google or Facebook. During the last season of House, MD Fox struggled to find advertisers and sold only about 40% of their slots. The cost to the network was two-fold because they pulled in less than half of the revenue they banked on, plus they had to foot the cost of their own advertising to fill the slots. A long-running show can make up the advertising difference in DVD sales, but a freshman show like Sleepy Hollow is more likely to lose money if they release it for home media.

[(Anonymous)]

Oh, ha ha ha. How full of shit are you? Oh, please, name your agency. Are you with OMD? Mindshare? Carat? Zenith? Or are you with some podunk no-hoper like Empower? What the hell ARE you telling them to buy? The Michael J. Fox Show? NCIS?

Dude, it was the 21st most popular show IN THE COUNTRY the week of December 1 among 18-49 year olds! How the hell are you going to reach an actually USEFUL audience if this gets canceled? Or do you just advertise to olds? I understand if your target is the AARP demo...

[(Anonymous)]

lol

this thread is awesome

[(Anonymous)]

This reasoning is flawed, because Fox currently doesn't have anything that beats 7 million viewers except sports. Again, are you suggesting they cancel their entire lineup? And what exactly does it have coming up that's supposed to be so great? American Idol will probably still get good numbers, but it's aging and the numbers are dropping every year. The Following got good numbers last year, but it too dropped toward the end of its season and it's anyone's guess what season two will get. As for new shows, only The Rake and Enlisted are coming on for midseason and there hasn't been a whole lot of buzz about either, and I doubt either of them survive. Enlisted certainly won't, being scheduled on Friday after the dismally rated Raising Hope. Beyond that, do tell, Anon. What wonderful projects does Fox have in the works that makes keeping Sleepy Hollow around for another year such a bad idea?