fandomsecrets | [ SECRET POST #2541 ]

⌈ Secret Post #2541 ⌋

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Flat | Top-Level Comments Only

I don't expect it to change much but I think it's fair to point out that their assumption that girls don't buy as many toys as boys is untrue.

No it's pretty accurate, in the sense girls don't tend to buy THAT kind of toy. However, instead of adjusting their products/marketing to the audience they have (Hasbro, say what you will, does this very, very well with MLP), their response is to try to hammer something into the mold they know.

But they kinda do? I mean it's not like girls haven't been playing with action figures since the days of Thundercats (and probably further back).

When I was a little girl, the toys I wanted were things like my little pony figures, sky dancers, polly pockets, beanie babies, dolls, etc. I had a ton of Sailor Moon clothing/toys, too. I had a plastic moon wand, of all things, lol. As for cheap action figures, eh.

And you represent every girl because?

And I had Thundercats, Ninja Turtles, GI Joes, and a few Barbies. Your point?

A lot of girls do tend to want to buy girl toys though... and if they don't make any...

See, I think my statement above was more overgeneralized then I meant it to be.

Obviously there are girls out there who buy super hero toys, and super hero action figures. But not in the same numbers boys do. Now there's a few reasons for this, one of the big ones being that, as Paul pointed out, the marketing strategy is "make this something these kind of boys like because these are the toys we know these boys buy"

This, amongst other things, means a lot less (In the case of YJL which he was talking about) WonderGirl and Megan toys even coming out compared to the others. And yet, a girl probably wants to buy those ones first if she's given the option cause hey, people do tend to like to identify with something and gender's a pretty easy place to start.

But more then that, if they get fans in the range that dont' want those toys, boys or girls, well, maybe they'd buy a t-shirt. Or a back pack. or (and here's the big one that stuff for girls always falls short on) a Halloween costume. Instead, they try to see if they can shit the audience back to that target demographic instead of targeting the demographic they actually have.

And that's why shows with great ratings can be cancelled. Because they aren't making money. Because girls or families or teens aren't buying the merch offered. And why would they? It wasn't for them.

Edited 2013-12-18 04:49 (UTC)

I was like 18 when the Atla action figures came out but I know that if I'd been five and watching that show, and they had made Katara and all the other girls, I would have been begging for them for Christmas.

Avatar was a particularly good example of not marketing correctly. Namely in that when girls are half your cast and often somebody's favorite, not making any toys of them leaves you pretty fucked.

And it's not that girls don't exist, but it is true that they traditionally buy less "action figures". Though in this case it goes beyond that cause, hey, if the season 2 villain is a girl... if one of the main protagonists is a girl, you should make a toy of them even if your selling to boys, yes?

Edited 2013-12-18 05:27 (UTC)

They really did not want to make Korra, either. I wouldn't be surprised if Korra gets canceled in season 3 if their ratings keep dropping.

And their ratings will keep dropping if they keep it at a bad time slot, do poor marketing for it, and make random schedule changes throughout the season. It's like they want to be 'forced' to cancel it.

I would like to hear those execs say that to the parent of a young girl. I know they have not done so yet, because the entire planet would have been deafened by the derisive laughter.

They don't think girls buy the toys they want to make, poorly made action figures and tops. Adventure Time sells clothing, accessories, plush toys, etc. It's a shame they don't want to branch out for any of their other shows.

They're probably right that even if girls want those toys, too many parents will refuse to buy them because they're "for boys."

It depends on the type of toy. Girls (or their parents) might be a little less inclined to buy action figures but they'd go crazy over plush toys. I think girls (and boys) would LOVE to have plush toys of their favorite characters.

[ SECRET POST #2541 ]

Re: The Paul Dini+tumblrVSCN clusterfluff

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Let me clarify

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