case: (Default)
Case ([personal profile] case) wrote in [community profile] fandomsecrets2014-12-28 03:38 pm

[ SECRET POST #2917 ]


⌈ Secret Post #2917 ⌋

Warning: Some secrets are NOT worksafe and may contain SPOILERS.

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Notes:

Secrets Left to Post: 02 pages, 040 secrets from Secret Submission Post #417.
Secrets Not Posted: [ 0 - broken links ], [ 1 - not!secrets ], [ 0 - not!fandom ], [ 0 - too big ], [ 0 - repeat ].
Current Secret Submissions Post: here.
Suggestions, comments, and concerns should go here.

(Anonymous) 2014-12-28 11:43 pm (UTC)(link)
Disney/Dreamworks provides mass market entertainment. Of course they're going to prefer a standardised product, with slight tweaks year on year to keep it fresh.

I think this secret is a more a reaction to Disney/Dreamworks marketing than anything else. When you're told incessantly that these movies are "magical" and "unique" and then the actual results are highly standardised, eventually some people (not many apparently) are going to start noticing the contrast.

If their advertising instead said "pretty much more of the same" no matter how true it was, and what people really wanted, it would still be a terrible marketing plan, and generate zero consumer excitement.

All marketing works like this. Bounty bars aren't made on tropical islands by beautiful people. They're made in factories on conveyor belts overseen by tired workers in hygiene hats. Disney films aren't "unique" and "magical". They use sameface, because that's what customers want and expect.
raspberryrain: (Default)

[personal profile] raspberryrain 2014-12-29 05:13 am (UTC)(link)
That's not quite true though. Disney had a long trend of animal leads, of varying levels of anthropomorphism. They're weren't samefaced to the same degree in part because they were wildly different morphologies.

Since The Little Mermaid, Disney has been going to the "princess" well a lot, and the formulaic quality of their art shows up more.