[ SECRET POST #2538 ]

[case]

⌈ Secret Post #2538 ⌋

Warning: Some secrets are NOT worksafe and may contain SPOILERS.

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Notes:

Secrets Left to Post: 04 pages, 079 secrets from Secret Submission Post #363.
Secrets Not Posted: [ 0 - broken links ], [ 0 - not!secrets ], [ 0 - not!fandom ], [ 0 - too big ], [ 0 - repeat ].
Current Secret Submissions Post: here.
Suggestions, comments, and concerns should go here.

Comments

[(Anonymous)]

Well, considering it's already picked up for a second season, that seems unlikely. Also, the ratings don't suck at all (http://tvbythenumbers.zap2it.com/2013/12/10/monday-final-tv-ratings-the-voice-the-great-christmas-light-fight-adjusted-down/221441/). Sleepy Hollow is in the top 20 for the 18-49 demo (http://tvbythenumbers.zap2it.com/2013/12/04/fox-ranks-fourth-for-the-week-among-adults-18-49/220117/) - it's the ONLY show they have in the top 20 for that demo. So why would they cancel?

[(Anonymous)]

They renewed it after they aired 3 episodes, which is just stupid. It also puts the renewal in danger because the network doesn't know at that point how the show is going to perform.

The ratings ARE dropping and the renewal may get canceled if the ratings don't pick up. They'll go ahead with the second season if ratings plateau where they are right now, but if they continue to drop they will have to cancel it. Advertisers don't pay to have less people see their commercials each week and the network will be forced to choose between the advertisers, who pay them money, or the show, which costs them money. It's not hard to guess which they'll pick.

[(Anonymous)]

It has only three episodes left to air this season - how much further do you think it's going to fall? (And two of those episodes are the two-hour season finale on Jan. 20.) It may get cancelled after next season, depending on how it does when it returns next fall. But claiming it's going to get cancelled this season is ridiculous. And it's STILL Fox's highest drama, as I pointed out below.

[(Anonymous)]

One more episode below 7m and yes, they probably will cancel the renewal. That means they'll still air the two part finale and then cancel the show after the season. It's the main advantage to renewing a show early in its run (the other being that cancelling a renewal is not the same as cancelling a show and the network looks better on paper). This is especially important if it's the network's strongest show in that genre. But being the strongest on that network and being strong are not the same thing. Advertisers will pull out if the network sticks with a show that has average-to-poor reviews and few viewers, as Sleepy Hollow currently does. It's better for Fox to back a new production in its place.

FWIW, I don't hate the show, I just know how advertising works with broadcast networks and Sleepy Hollow's ratings since the renewal aren't strong enough to meet the contract requirements for advertisers in the wake of the renewal. If Fox offers the advertisers new contracts with the same slots for half as much as they contracted in October, then Sleepy Hollow will probably get a second season.

[(Anonymous)]

lol, they're not going to cancel it, even if there's another episode in the 6.5 million viewer range. the ratings are not nearly bad enough to merit cancellation esp in the context of the contemporary television landscape. it's a show with a decent amount of hype and visibility, and it's got numbers that are somewhat solid. it doesn't make sense from a marketing and programming perspective to cancel a show like that, even if it made sense from a financial perspective.

also, i think you're strongly overstating how bad the numbers actually are - 6.5 million viewers is really not that bad in this day and age.

[(Anonymous)]

That would be great for the fans if I'm wrong, so I hope for their sake that you're right that the renewal doesn't get cancelled.

As for the ratings not being bad, you're definitely wrong about that. Those are good numbers for some networks, but unacceptable for a prime-time drama on Fox. That's why I and the majority of other analysts have recommended advertisers against the second contract. Fox has stronger projects coming to air in the next 18 months and there's no reason for anyone to waste hundreds of millions of dollars for slots that top out at 7 million viewers. A hundred thousand can get them twice as much exposure in the same amount of time on Google or Facebook. During the last season of House, MD Fox struggled to find advertisers and sold only about 40% of their slots. The cost to the network was two-fold because they pulled in less than half of the revenue they banked on, plus they had to foot the cost of their own advertising to fill the slots. A long-running show can make up the advertising difference in DVD sales, but a freshman show like Sleepy Hollow is more likely to lose money if they release it for home media.

[(Anonymous)]

Oh, ha ha ha. How full of shit are you? Oh, please, name your agency. Are you with OMD? Mindshare? Carat? Zenith? Or are you with some podunk no-hoper like Empower? What the hell ARE you telling them to buy? The Michael J. Fox Show? NCIS?

Dude, it was the 21st most popular show IN THE COUNTRY the week of December 1 among 18-49 year olds! How the hell are you going to reach an actually USEFUL audience if this gets canceled? Or do you just advertise to olds? I understand if your target is the AARP demo...

[(Anonymous)]

lol

this thread is awesome

[(Anonymous)]

This reasoning is flawed, because Fox currently doesn't have anything that beats 7 million viewers except sports. Again, are you suggesting they cancel their entire lineup? And what exactly does it have coming up that's supposed to be so great? American Idol will probably still get good numbers, but it's aging and the numbers are dropping every year. The Following got good numbers last year, but it too dropped toward the end of its season and it's anyone's guess what season two will get. As for new shows, only The Rake and Enlisted are coming on for midseason and there hasn't been a whole lot of buzz about either, and I doubt either of them survive. Enlisted certainly won't, being scheduled on Friday after the dismally rated Raising Hope. Beyond that, do tell, Anon. What wonderful projects does Fox have in the works that makes keeping Sleepy Hollow around for another year such a bad idea?

[(Anonymous)]

I think you're either trolling or have no idea what you're talking about. One, the show is not getting "average-to-poor" reviews. Two, advertisers look at the 18-49 ratings, not total viewers or reviews. And three, Fox has 0 shows right now pulling in 7 million viewers or more, unless you count sports. Are you getting that? Zero. None. Are you suggesting they cancel their entire lineup? Don't believe me? Here's the most recent ratings for all of their currently airing shows.

Almost Human: 1.8, 6.05 million viewers
American Dad: 2.1, 4.36 million viewers
Bob's Burgers: 2.1, 4.60 million viewers
Bones: 1.7, 6.91 million viewers
Brooklyn Nine-Nine: 1.6, 3.66 million viewers
Dads: 1.4, 3.35 million viewers
Family Guy: 2.7, 5.36 million viewers
Glee: 1.1, 3.29 million viewers
New Girl: 1.9, 3.51 million viewers
Raising Hope: 0.8, 2.74 million viewers
Sleepy Hollow: 2.2, 6.65 million viewers
The Mindy Project: 1.2, 2.34 million viewers
The Simpsons: 3.1, 6.85 million viewers
The X-Factor (Wednesday): 1.4, 4.97 million viewers
The X-Factor (Thursday): 1.2, 4.90 million viewers

Only Bones and The Simpsons are getting more viewers. Only The Simpsons is getting higher 18-49 ratings. IT. IS. NOT. GETTING. CANCELLED. Not this season.

*As I said before, I don't even watch the show. I just follow ratings.

[(Anonymous)]

SA

Oops, that should have been Only The Simpsons and Family Guy is getting better 18-49 ratings. Regardless, the point remains. Not only is Sleepy Hollow Fox's highest rated drama, it's still their third highest rated show overall. You can't establish some sort of arbitrary line for renewal or cancellation. You have to look at how the show is doing relative to everything else on the network. And you're not doing that.